CAFIT Speaker Session Conducted by
Prof. Rajesh Srinivas from IIM Kozhikode

Calicut forum for IT (CAFIT) is a non-profit organization formed by the IT professionals of Calicut to bring the IT companies under a single umbrella and to promote Calicut city as a viable destination for IT and IT enabled services. CAFIT conducted their Speaker meeting on the 29th of July at HiLITE business park, Calicut. This annual Ifthar event was arranged and sponsored by the HiLITE Group. About 36 CEO/Directors from companies associated with CAFIT had participated.

Prof. Rajesh Srinivas Upadhyayula, Assistant professor, Strategic Management, IIM Kozhikode delivered a session on “Identifying your customers”. The importance of implementing customer management strategies were emphasized during the session.

Mr. Duleep Sahadevan, the Founder of Software Associates (Calicut) was honored by CAFIT for getting elected into the NASSCOM Kerala Regional Council along with several other dignitaries and IT stalwarts of Kerala.

CAFIT president Mr. Anvar TK (Aufait Technologies) welcomed the members and introduced the speaker, and the Secretary Mr. Radhakrishnan KG (WebNamaste) anchored the event and delivered the vote of thanks. HiLITE Builders Director Mr. M.A. Mehaboob explained details of their HiLITE City project and how the IT firms in Calicut can avail the facilities at the business park which is located on the NH 17 Thondayad Bypass.

“After attending this training, I got a clearer idea on how to identify our customers and to build a stronger relationship with them by offering value; and as a result, to increase our sales and revenues.” – Says Rakesh T Nair, who is heading the Business Development at WebNamaste Calicut.

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