President@cafit.org.in

Secretary@cafit.org.in

President@cafit.org.in

Digital Marketing Manager

As a Marketing Manager, you will be required to:

Work closely with the COO, Sales, and Product teams to roadmap strategic growth.

Roles & responsibilities include:

  • Drive quality traffic to the site through organic (primarily) & paid activities
  • Lead the digital presence (SEO, PPC, Email and Social, etc.)
  • Take on brand identity, awareness, and recognition
  • Research, write and publish content for blogs, whitepaper, web, and more
  • Develop & Drive entire B2B/B2C lead generation activity
  • Develop and implement all content marketing programs (incl. Blog, events, video, email) and optimize the product’s presence and performance on all social media channels
  • Develop sales and product marketing collateral (go-to-market strategies)
  • Develop and integrate regional marketing strategies (events, digital, PR, and more)
  • Analyze campaigns, consumer trends, and the competitive landscape
  • Maintaining & Reporting all weekly/daily activities to the stakeholders using tools like Trello or in the form of presentation whenever needed.

Skills & Requirements:

  • 2-4 years B2B SaaS/Technology-based marketing experience
  • Strong understanding of technology marketing (SaaS, IT, or Tech products)
  • A natural wordsmith; with excellent written skills
  • Solid understanding of modern (digital) marketing techniques (PPC, SEO, HTML, CSS)
  • Proven Acquisition and lead generation experience
  • Self-management and accountability with solid leadership skills
  • Sharp analytical skills with the ability to understand and consolidate customer and campaign data
  • Experience using automation and analytics tools like HubSpot, Google Analytics. Intercom, etc
  • Experience within a fast-changing, start-up, or similar environments (flexibility)